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| Sample Projects | |||
Client Profile |
Growth Issue(s) |
QRG Services Provided |
Results |
IT Software Company – Federal Government |
Lack of market penetration; uncertain how to launch new product offering |
Assisted with company restructuring; developed new positioning strategy and then created marketing materials and website reflecting these changes |
New division successfully established; market feedback on new strategy is positive and revenues continue to grow strongly |
IT Services Company – Non-Profit Associations |
Too dependent on one mature revenue source - needed to diversify into higher-growth markets |
Defined new business unit and helped launch it; prepared business plan, marketing materials, sales tools, and client policies |
Greater revenue balance achieved in less than one year – went from 85% of revenue from main source to 60%, while also increasing overall revenue by 25% |
IT Consulting Company – Commercial Accounts |
Lack of differentiation; poor understanding of profitability |
Created new positioning strategy; designed new profitability evaluation system; conducted operational audit to improve efficiency |
Profitability per project and for entire corporation has increased along with CEO’s understanding; revenue growth has also improved in parallel with internal productivity |
Telecom Services Reseller |
Lack of strategic direction; weak value proposition for potential investors |
Wrote business plan for new strategic focus and developed presentation to attract investors |
Interest from several investors has been created; revenue is increasing due to new business plan and thrust |
Web Design Firm |
Desired major change in direction but unclear how to accomplish this; needed help with determining how to make this transition |
Conducted strategic direction analysis and helped CEO decide where to focus; developed migration plan and helped launch new business unit by writing marketing materials, website, etc. |
Successfully divested unprofitable clients while retaining key ones; new venture successfully launched and producing revenues |
Accounting Firm |
Too much of practice’s revenue derived from individual tax returns; wanted to increase revenue from business clients and re-position firm as more business-oriented |
Developed new marketing and positioning strategy; rewrote marketing materials and website to reflect business focus; revised pricing model and redefined service offerings |
Revenue from business clients as % of firm’s total has more than doubled; growth rates achieved are highest level in history of firm |
Humanitarian Non-Profit Start-Up Company |
Founder unsure of how to structure and launch the concept; wanted help figuring out the strategy and plan for his vision |
Developed several alternative approaches and models; wrote strategic plan for the one that founder chose; helped founder obtain a grant to fund the company’s launch |
Company is in process of successful market introduction and has attracted several potential investors |
Retail Food Franchise |
Owner had no insight into profitability and was struggling to fund the acquisition of other franchises |
Reviewed existing financial systems and created entirely new model for profitability assessment; developed new financial reporting process to enable better decision-making in various areas of business |
Owner discovered that company’s profitability was far better than originally thought; allowed her to fund additions to her operations and enhance revenue growth accordingly |
| QRG Inc. 20713-C Crystal Hill Circle, Germantown, MD 20874, (240)388-2205 |
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